2012 In Review
December 27, 2012 Leave a comment
2012 has certainly been a busy year for eXelate. We announced new partnerships, launched our modeling product, hired a lot of new faces, renovated offices, moved into new offices, and held our first modeling summit. We also celebrated raising $12M in series C funding. All of this, with plenty of video parodies in between! Take a brief look back at some of the highlights, and we’ll see you back here in 2013!
New Partnerships and Integrations:
- Nielsen Catalina Solutions – January
- V12 Group – March
- Turn integration – May
- Videology integration - May
- TruSignal - June
- Nielsen Online Audience Segments: TV Viewing – August
- Varick Media Management - December
February: maX Data™ Launch
maX, a dynamic audience intelligence product which leverages first-party data and insights to accelerate digital marketing campaigns, was first introduced in February. maX data™ combines the power of unique, proprietary first-party data with the massive scale of third-party data to deliver 3x – 5x better campaign results than traditional data and contextual targeting. Click here to learn more.
In its inaugural year, eXelate’s modeling and analytics event, Modeling eXposed, addressed how innovations in data modeling can be implemented into your digital marketing programs for more effective targeting, campaign management, business intelligence, and analytics. The purpose of the event was to bring industry peers together to share knowledge and exchange ideas for improving advertising performance through flexible modeling solutions. Thanks to our partners and clients, the event was a huge success and we’re looking forward to next year’s summit. Click here to see pictures.
Sh*t Digital Marketers Say
The under 25 folks will love it!
2012 saw our third successful Data Night, which took place at The Standard hotel in New York and featured the $20,000 Data Pyramid. The event sold out and provided lots of opportunities for ad tech industry folks to get together, drink, eat, and talk data. The Pyramid winners, x+1, had their $2,500 winnings donated to BreastCancer.org. The Kantar Shopcom team followed closely behind and won the coveted Pyramid trophy for second place. Click here to see pictures.
Thank you to all of our clients and partners for a successful 2012, and we wish you a very Happy New Year! As for 2013 – call us maybe?