Holiday Shoppers: What Are They Looking For?
December 5, 2012 Leave a comment
In the first part of our Holiday Shopping newsletters, eXelate’s Data Digest described who holiday shoppers are. As the holidays are upon us, it’s important to know not only who your shoppers are, but what they are looking for. We pointed out winter season shoppers, tech enthusiasts, premium credit card holders, and those with high incomes as the shoppers to look out for. eXelate’s Smart Segments are also busy shopping this season, and we figured out what it is they’re all looking for.
- Video Games: 327K uniques/month
- Nintendo – 5K
- PS3 -27K
- Wii – 54K
- xBox – 93K
- Mobile: +3M uniques/month
- Apple – 37K
- Samsung – 9K
- HTC – 1K
- Personal Tech: +11 M uniques/month
- eReaders – 129K
- Laptops – 508K
- Tablets – 861K
- Toys: 500K uniques/month
- Shopping – Fashion: 11M uniques/month
- Alliant: Family Interests
- Holiday Products (1M uniques/month)
- Shopaholic Hotline (4M uniques/month)
- MasterCard Advisors
- Top Tier Spender – Seasonal – Last Minute Holiday Shoppers 2x More Likely to Buy (9M uniques/month)
- Top Tier Spender – Seasonal – Last Minute Holiday Shoppers 3x More Likely to Buy (3M uniques/month)
Target these shoppers and their purchases with our Audience Targeting Guide for Online Shoppers. Click here to download it now, and be sure to sign up for the Data Digest.
David Lundell
Ed Lake
Damian Garbaccio
eXelate
Kevin Lyons
Khurrum Malik
Mark S. Zagorski
Meghan Q. Brown
Sean Cook
